Here’s a look at the growth in each region: RegionĪs with downloads, India saw the largest increase in DAUs with an 84% increase, or 12 million new users. Globally, DAUs for fitness apps increased by 24% from Q1 to Q2. This is significant because it shows people weren’t just downloading these apps and forgetting about them-they were actually using them.
Growth, by Daily Active UsersĪlong with a surge in downloads, fitness apps also saw a rise in daily active users (DAUs). The Middle East and North Africa (MENA) region saw the second highest growth in downloads, at a 55% increase, followed by Asia-Pacific with a 47% increase. That’s a lot of people who, quite suddenly, found themselves homebound. This makes sense considering that India had the largest lockdown in the world-from March 25 to May 2020, 1.3 billion people were instructed to stay inside. That translates to 58 million new active users-almost the entire population of Italy. India saw the highest increase in downloads, rising by 156%. Here’s a look at the regional breakdown: Region Growth, by Number of Downloadsīetween Q1 and Q2 2020, health and fitness app downloads grew by 46% worldwide. Note that the report uses data from Google’s Play Store and Apple’s App Store, so China was not included. This graphic uses data from MoEngage and Apptopia to highlight the growth in home fitness apps across five different regions, representing 1.5 billion mobile app users.
Which regions are driving this growth? And is home fitness here to stay, or will it fade away when the pandemic is over? Home fitness apps have been shaping our lives-and our glutes-long before COVID-19, but their popularity has truly surged in the last few months.
0 kommentar(er)
